Dear Lucid Babes: Price Increase Announcement

THANK YOU! To every single person who has supported Lucid Beauty Cosmetics, for the last two years. I started my business in 2018 with only a few hundred dollars, 50 lip glosses I mixed at my parents’ kitchen table, and a deep love for makeup. Since then I have made many mistakes, tremendous sacrifices, and faced challenges I could have never prepared for. Despite the adversity, my journey has been more rewarding than anything and every day I am blessed with the opportunity to grow as an individual and business owner doing what I truly love. Though I have had an immense amount of support from you guys, my loved ones, and closest friends, I have remained to be a one woman show. To this day I hand mix and bottle every gloss that is ordered all while wearing the many other hats required to run a business. Two years later, and I am overwhelmed with the reality that my business has grown beyond my ability to operate on my own.


Lucid Beauty Cosmetics has grown significantly, and my current prices have hindered my capacity to produce at the level my products are being demanded. After days of evaluating and deeply considering all things, I have decided to increase my prices in order to properly expand and ensure the best quality service and products to the best customers on Earth.

From this point on I will prioritize improving the brand, and I am confident to say with the price increase you will be able to EXPECT MORE from Lucid Beauty Cosmetics!

♡ Improved customer service experience

♡ Higher quality products and packaging

♡ Increased availability of your favorite products

♡ More frequent product releases

♡ Faster processing and shipping times

♡ Better and consistent content

May 15, 2020 MIDNIGHT Dream Lash will be restocked and available at its current price until May 23, 2020 MIDNIGHT. My site will then be closed and will relaunch with the price increase in effect June 1, 2020 MIDNIGHT.

As I enter this new chapter with Lucid Beauty Cosmetics, I want to genuinely thank you all who have shopped with me up until this point, making these last two years so special. Thank you to all the Lucid Babes who will continue to shop with me and help transform this dream into something real. I have so much in store for you guys! I cannot wait to grow my team and bring you guys bigger and better.

Thank you,


Briana McEntire

Lucid Beauty Cosmetics

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